17 Comments
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Lillian Rosengarten's avatar

The US is nothing but corruption and greed. Formerly it was well hidden. Now it is out in the open. Truly hateful.

dboing dboing's avatar

Time to pay attention to the mechanism or patterns before it goes back to covert and smooth messaging

Jon Notabot's avatar

This is what comprehensive, meaningful journalism looks like. So grateful we have this - now more than ever. Thanks for the excellent reporting, Maz.

This part really sums up the catastrophe of our corporate-governed existence:

"On March 25 of that year, a Cisco executive told employees in a company-wide call that “Some topics are just simply too hard, too painful, too divisive, and they take our focus away from our ability to drive Cisco business, and one example specifically would be the ongoing conflict in the Middle East.” The executive added that, “We have made the decision that this topic cannot be discussed, cannot be debated in company or organization-wide meetings.”"

I'm going to de-fluff this statement by paring it down - let's see if it feels a little more on point:

"Some topics take our focus away from our ability to drive Cisco business. One example would be the ongoing conflict in the Middle East. This topic cannot be discussed in company or organization-wide meetings."

Drives a little different...

possum's avatar

100%. Also, for anyone thinking "Isn't that just how businesses operate? They're supposed to be apolitical "- it's not how Cisco operates. This is a company that has been patting itself on the back for YEARS for "standing up for what is right."

Chuck Robbins in 2022: "At Cisco, we strongly and unequivocally condemn the unjustified war being waged by Russia, and the violence that has been unleashed upon innocent civilians."

Chuck Robbins in 2020: "As I've said, we need ACTION to eradicate racism, inequality, and injustice. The first step for @Cisco is committing $5M to @eji_org, @NAACP_LDF, @colorofchange, @blklivesmatter & our own fund for Fighting Racism and Discrimination. This is just the beginning. #BlackLivesMatter"

But when employees ask questions about the nature of these Israeli military contracts, all of a sudden it's "too painful" to be discussed... No, Chuck. What's painful is having to wake up every day and wonder if your labor is directly enabling soldiers to massacre your own family members!

possum's avatar

(They later reneged on that pledge btw. They gave to a couple of those orgs but mysteriously changed their minds about Black Lives Matter. So I guess in a sense their actions have actually been remarkably consistent. They'll say whatever makes them look good, but at the end of the day they're only ever acting in their own financial interests 🤮 )

Pro humanity's avatar

Most corporations treated Diversity, equity and inclusion as a checklist for marketing purposes. No fundamental change. The only folks who benefited were white women who like in politics uphold the current system.

Safir Ahmed's avatar

Excellent report, Murtaza -- what an indictment of the unethical practices of Cisco.

American companies that enable military operations of Israel are accessories to the deaths and destruction of Gaza and Lebanon.

We need to have a boycott and disinvestment movement, same as we had for apartheid South Africa in the 80s.

The more reports of such collusion with Israel, the more shame and boycotts are possible.

Judy Strain's avatar

Cisco executives have sold their souls.

Bob Martin's avatar

When you hear of any company that markets itself as socially responsible, just laugh (as it's laughing at you). There's no such think as a socially responsible corporation: it's an oxymoron. This Cisco Zionism connection surprises me not one bit.

Reldas's avatar
3dEdited

"The first job of a revolutionary is to be educated."

- Che Guevara

Drop Site is necessary in 2026

dboing dboing's avatar

Sometimes I think that corporations developped orwellian proficiency before the MSM and politicians

And it oozed to our public opinion attention channels from there. And to the political system

Public corporation mission statement laboratory

Bleepo's avatar

This blood project money, coupled with a recent announcement to slash 4,000 jobs due to AI, might help explain Cisco’s stock going from $80 to $116 per share since Feb 2026.

Bryan J's avatar
3dEdited

The stock has jumped ~100% in the past year. How does a long established organization whose stock was left for dead after the Y2K collapse come roaring back in such a short interval??? Oh yea, AI and selling its soul to the highest bidder….. aka Israel.

And there is nothing we as consumers can do about it, they know that.

Pro humanity's avatar

Time to sue in every country that these companies operate by people of Palestinian origin who have family killed or injured in the genocide or are impacted by Apartheid policies in West Bank & Jerusalem. One victory is all we need to set precedent and turn the tide. All these companies that profited from Genocide must be made to pay reparations, apologize and fund genocide memorial museums.

George Leone's avatar

Cisco’s internal documents make something brutally clear: this isn’t “neutral infrastructure.” It’s the digital skeleton of a military machine carrying out mass killing. While the company markets itself as a benevolent global connector, its own slides brag about “capturing defense opportunities” and treating a genocide as a growth market. When a corporation is supplying the backbone for AI‑driven targeting systems that level entire neighborhoods, the line between vendor and participant disappears.

The most telling detail is not the contracts—it’s the censorship. Cisco didn’t just deepen its partnership with the Israeli MOD; it silenced its own workers who questioned it. That’s what guilt looks like inside a corporation: not reflection, but enforced quiet.

This is the real story of Silicon Valley’s “social impact” era. Behind the PR language about inclusion and humanitarian concern, the profits are tied directly to surveillance, occupation, and industrial‑scale violence. Cisco isn’t an outlier. It’s the model.

Istvan Kash's avatar

Trump took 17 big tech companies executives with him on his trip China, including Elon Musk and Tim Cook. The playbook is crystal clear. Ai intends to control the populace worldwide. Remember when Google’s moniker was “Don’t be evil”? They’re now all on board for a race to an immoral bottom.

A stands for privacy's avatar

Tech guys were always interested in crimes. Those pickled face nerds thinking they were some kind of hollywood actors